This Privacy Policy describes how besmartitalia.com (the “Site” or “we”) collects, uses and discloses your personal information when you visit or make a purchase from the Site.

Collection of personal information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer service. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information.” Please see the list below for more information on what Personal Information we collect and why.

About your device
Examples of personal information collected: web browser version, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the site.
Purpose of collection: to load the site accurately for you and to perform analyses on site usage to optimize our site.
Source of Collection: Collected automatically when you access our site using cookies, log files, web beacons, tags, or pixels.
Disclosure for a business purpose: Shared with our processor Shopify.

Order Information
Examples of personal information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
Purpose of Collection: To provide you with products or services to fulfill our contract, process your payment information, arrange shipping and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
Source of collection: Collected by you.
Disclosure for a business purpose: Shared with our processor Shopify.

Customer Support Information
Purpose of collection: to provide customer support.
Source of collection: Collected by you.
Disclosure for commercial purposes

Minors
The Site is not intended for persons under the age of 16 years old. We do not knowingly collect personal information from children. If you are a parent or guardian and you believe your child has provided us with personal information, please contact us at the address below to request deletion.

Sharing personal information
We share your personal information with service providers to help us deliver our services and fulfill our contracts with you, as described above. For example:

We use Shopify to power our online store. You can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy.
We may share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioral Advertising
As described above, we use your personal information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you.For example:

For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.

Use of personal information
We use your personal information to provide you with our services, which include: offering products for sale, processing payments, shipping and fulfilling your order, and keeping you updated on new products, services and offers.

Legal basis
Under the General Data Protection Regulation (“GDPR”), if you are located in the European Economic Area (“EEA”), we process your personal information on the following legal bases:

Your consent;
The performance of the contract between you and the Site;
Compliance with our legal obligations;
To protect your vital interests;
To perform a task carried out in the public interest;
For our legitimate interests, which do not override your fundamental rights and freedoms.
Retention
When you place an order through the Site, we will retain your personal information for our records unless and until you ask us to delete this information. For more information about your right to erasure, see the "Your Rights" section below.

Automated decision making
If you reside in the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), where such decision-making produces a legal effect on you or similarly significantly affects you.

Us  We do not make fully automated decisions that have a legal or similarly significant effect using customer data.

Our Shopify processor uses limited automated decision making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

Temporary deny list of IP addresses associated with repeated failed transactions. This denylist persists for a limited number of hours.
Temporary denylist of credit cards associated with denylist IP addresses. This denylist persists for a limited number of days.

GDPR
If you are a resident of the EEA, you have the right to access the personal information we hold about you, to transfer it to a new service, and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise these rights, please contact us using the contact information below.

Your personal information will initially be processed in Ireland and then transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, please see Shopify's GDPR whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

Cookie
A cookie is a small amount of information that is downloaded to your computer or device when you visit our site. We use a variety of different cookies, including functional, performance, advertising and social media or content cookies. Cookies improve your browsing experience by allowing the website to remember your actions and preferences (such as logging in)